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Table of Contents
Preface. How Globaloney came to be written.
Introduction. If the devil is in the details, as is
often said, then why is the rhetoric of globalization built on
such skimpy facts?
1. The Globaloney Syndrome. How Clare Boothe
Luce and Henry A. Wallace started the globaloney debate.
2. Blame it all on Adam Smith. Did the Father of Economics invent the rhetoric of globaloney?
3. Michael Jordan and NBA Global Fever. Is Michael Jordan the human face of post-modern anti-globalism?
What basketball does and doesn't teach us about globalization.
4. The Beautiful Game and the American Exception. Soccer is the global game. Why isn't it also
America's game? What does this mean for the argument that globalization is merely Americanization?
5. Globalization as McWorld. What can McDonald's really tell us about globalization?
6. Globalization versus Terroir. Does globalization homogenize products and tastes -- a race to cultural
mediocrity? The view from the vineyard.
7. Grassroots Globaloney. Can the grassroots resist globalization? Can culture be preserved? An
Italian snail and some American rags suggest an unlikely answer.
8. Globalization and the French Exception. Why do the French hate globalization so? What would
French globalization look like?
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